Tyler "TK" Koshakow
Online: AEO, GEO, Enterprise Content Strategy
Offline: Spores, Molds, Fungi
An empirical mobile benchmark testing Google Tag Manager: why standard GTM drops mobile performance by nearly 20 points, how monolithic CPU tasks freeze the main thread, and how to measure the damage.
An empirical in-the-wild benchmark across 8 live production tagging architectures: what marketing tags actually cost, why deferring them creates an INP trap, and how $0 edge proxying delivers a true 100/100 Core Web Vitals score.
We benchmarked Google Search Console and GA4 on a clean 100/100 site. Google’s default snippet dropped mobile scores to 84. Here is why, and how to sequence telemetry to protect your Core Web Vitals.
How a wild foraging find, an initial AI hallucination, a white spore print, and Michael Kuo's analog dichotomous keys illustrate why human-in-the-loop verification is non-negotiable—especially when death is on the line.
Kevin Indig and Amanda Johnson wrote a fantastic analysis of what many of us already know: User-Generated Content (UGC) is the top dog when it comes to 3rd-party AI citations. Why AEO analytics should be front and center in the C-suite, right alongside financials when it comes to North Star metrics.